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“No matter what job you have in life, your success will be determined 5% by your academic credentials, 15% by your professional experiences, and 80% by your communication skills.”

From the above lines we can understand what is the role of communication in the life of any human. Communication is very complex and it's not just about sending messages  or emails but to translate the exact information you want to give to others. Communication is a very fundamental and important attribute  of any leader. As a leader you need to be a good communicator at various levels like with your team in your organization, your customers, your vendors in order to achieve your organization goals.

There are 2 types of communication: Verbal and Non Verbal. Verbal communication is what we speak and nonverbal communication includes your gestures, body language, facial expressions, your conviction etc. It is very important that your verbal and nonverbal communication is in sink to convince the other person. The art of communication is the language of leadership. Effective communication helps to perspicuously tell their vision to the team and encourage them to work towards a common goal of the organization. Also it helps people grow personally and professionally. Effective communication also includes active listening, it is observed that employees are more productive and generate better results when they are listened to properly and provided with solutions.

Why is communication necessary for any leader?

  1. Aligns the employees with the organization's vision and goals.
  2. Increases the trust of the employees towards the organization
  3. Increases the retention rate
  4. It helps create other  leaders within the organization
  5. Improves organizational culture
  6. It encourages team bonding and team work
  7. In the end it helps in the overall development and growth of an organization.

Tips for Effective communication

  1. Always involve everyone

Communication is not the end but the start of any work. It is very important that you have a two way communication with your team so as to get the best and relevant outcomes for any problems or work. 

If we do not involve everyone in taking the decisions then it may lead to dissatisfaction among the team which in turn will hamper the work. On the other hand if you have discussion with the team before making any decisions, they will only suggest ways to complete the task in an effective way, which helps them to do the work with confidence and within a given time frame.

  1. Always be available

Be such a leader that you are always available for everyone and also show that you are genuinely interested in giving the solutions for the points they have kept. Always keep an open door policy and make your team feel secure.

When you have an open door policy it will help the team to build trust in you as you have a personal touch with them and they will openly be able to discuss the issues going on which will in turn help to maintain a good culture within the organization.

  1. Keep your promises

Make sure that you do what you have promised, it is very important in gaining team trust. If as an organization we have promised anything to the team then as an organization it becomes our moral responsibility to fulfill the same. Many times we realize that by doing so it may hamper the time or finances of the company but still we need to do it as we had promised.

This will help the employees to rely on you as you have proved them the same with your past actions.You do for your team and in turn they will go above and beyond but get the task done. Always be sure that your words and actions do not clash and are consistent.

  1. Be trustworthy

Being trustworthy is important and it is attained through your actions and not words. If you are not able to build trust among the team members then they will always look for options and once they find a better option they will leave as they will have more trust in them.

So it is our responsibility that we build trust within our team which will help them to be with us for a long time.As an organization we need the trust of the employees, as it helps them to do their work with full potential.

  1. Be open to feedback

By taking feedback, the team trusts the leader and the organization as their opinions are taken into consideration for the betterment of the organization and team members. By taking feedback we get some very important and critical information which is necessary for the development of the organization. Taking feedback we get many points of views which help us get best solutions and help in implementing best practices in the organization.

Also feedback helps leaders to evolve and enhance leadership skills. Taking feedback makes your team feel that their opinions are taken into consideration which makes them feel respected. But always remember that if you take feedback and then do not work on that feedback then it will have a negative impact on the team.

Thus leaders who work on their communication skills build a trust among team members which in turn helps to achieve organization goals. I will also help leaders to grow their skills and become better leaders.

In today’s fast changing world doing business is getting difficult due to increasing competition and decreasing profit margins. Entrepreneurship is all about the right mindset and skill sets. Right mind set is very important for the success of your Business.

 Successful entrepreneurs are always in search of opportunities and are always a step ahead from others. They are always in search of areas to provide their products or services to the market. They either explore altogether new areas or the same area but with some revolutionary ideas.Entrepreneurship comes with a great responsibility as it directly helps in increasing the country’s economy by generating employment and thus improves the quality of life of many. 

Successful Entrepreneurs, be they from any industry have some traits which differentiate them from others. The main differentiating factor is that entrepreneurs  have the capacity to take up an idea and execute  it into a successful,sustainable and long lasting business model which keeps on evolving as it remains relevant in this fast paced changing world.

1.       Being Confident

Confidence is an important aspect when it comes to being a successful entrepreneur. Confidence will only come when you are extremely passionate about your work / Product / service and it will reflect in your communication and the way you work.

Entrepreneurs must be confident that what he has to offer is better than what the competitors in the market have to offer. Confidence is very important in many ways i.e to communicate about your product / Service confidently, motivate your team and stakeholders and many more. If an entrepreneur wants to get funding for his company the investors generally give money to the entrepreneur and not the business, an entrepreneur should be able to sell him/her to the investors through their passion and confidence.

2.       Strong work  Ethics

Ethics are nothing but a set of principles and values that an entrepreneur never compromises no however bad the situation may be.  Strong work Ethics are core of any sustainable and long term business. Ethics give a strong internal motivation to be successful and do right things.

Strong work ethics lead to consistency and more focused towards your goals which an entrepreneur wants to achieve. Ethics help an entrepreneur to lead by example which is very important as it helps to transfer those ethics in your team members and all those who are associated with you in your ecosystem.

3.       Resilience / Perseverance

Entrepreneurship is a difficult journey as it involves failures and setbacks, Resilience is a very essential trait that an entrepreneur needs to develop as it helps them to overcome these hurdles and keep the setback back and move forward with a positive mind set.

It is very well known that most successful entrepreneurs have seen many failed businesses and setbacks before they became successful but their never give up attitude and strong belief system played a major role in their success. They always take failure in a positive way marking it to be a learning opportunity and use that experience in their journey forward.

4.       Visionary

Entrepreneurs are visionary, they have a long term sight to grab opportunities and create new business using those opportunities. They are able to see what others don't and this distinguishes them from the others. Without the outcome in mind there is no business.

Visionary leaders have a clear path for their company’s future.  Ask yourself: Do you have a clear vision of the future of your company? Do you know what your company will look like in 10 years? Visionary leaders have this clarity and also they have a roadmap prepared for the same.

5. Out of Box Thinking

 Out of Box Thinking is nothing but to think differently or in an unconventional way to get a new perspective for any problem.  They question the standard norms and find innovative ways and thus differentiate themselves in the market. This trait helps them to create a niche for themselves and thus create a unique selling proposition (USP) which revolutionize the existing market thus creating a new market for themselves.

Generally, I prefer the subjects of motivation, success, growth, discipline and perseverance for writing a blog or delivering a speech – but first time I am choosing a film to express my emotions. I have been watching movies since early childhood but gradually I restricted myself to watching only sensible movies which have something to learn from. As a result, I came across this wonderful movie – The Vaccine War; the movie is the master piece of its maker Mr. Vivek Ranjan Agnihotri. Mr. Agnihotri has been famous more because of his social service activities, his brave thoughts about naxalism and also because of his best-seller book ‘Urban Naxals’.

Because of the integrity & depth he is carrying in his movies (which we have witnessed in Buddha in a traffic jam, The Tashkent files & The Kashmir files), I was inspired to go for this movie. This movie is based on the real occurrences during covid years. The in-depth ground research, the casting and cinematography has turned this entire effort into a gigantic awakening & thought-provoking phenomenon.

 If we keep the politics, films & other things aside then as a business coach & a trainer, I had many learning points from the movie as mentioned below:

  1. If you are determined – you can achieve: The leftist & corrupt media which was funded by international pharma lobby keeps defaming the Indian government & several agencies and systematically spread the narrative that India can’t do it; we have to rely on the foreign help. But Dr. Bhargava being indifferent of all these things keeps focusing on what he has to do.
  2. Strong standards & ruthless boss is the guarantee of success: Dr. Bhargav has been a strictest, toughest and ruthless boss ever; he hardly praises anyone, he hardly is impressed by anyone and he hardly accommodates any poor talk or attitude. He doesn’t bother about the hardships, rank & position, personal challenges or practicality of team – he keeps chanting just one thing “karnaa he to karnaa he” – and continuously keeps pushing the entire team to give their better than the best. He negatively motivates his immediate subordinates by threatening “agar kaam nahi hota to resign kar do” – but never ever accommodating any underperformances.
  3. One TEAM – one Goal: Many agencies & entities like Indian government, ICMR, NIV and many other parallel agencies were involved in the operation of making a vaccine; every agency had their own protocols to follow but looking to the emergency & crisis situation – they all had a common goal of being “Aatma-nirbhar” in vaccine and they all demonstrated a great camaraderie to fulfil this goal.
  4. No pain no gain: This entire journey has been a tough roller-coaster ride for all the personnel involved; their personal lives were disturbed, they couldn’t see their family for days & days, their normal eating & sleeping routine was disturbed, no one was acknowledging their efforts – on the contrary the corrupt media was defaming them – but still they all fought and achieved the goal together
  5. Individual, tiny & indirect sacrifices of the eco-system make it big: The children, spouses and other family members of the front-line warriors sacrificed a lot; some was suffering by mental disorders, some was struggling to keep balance between personal & professional lives, some was struggling with the infant they have to take care and performing emergency duty – but they all prioritised the duty over everything else & contributed making this mission successful.
  6. Working out of the domain expertise to make things happen: Some of the scientists were given a field duty of catching certain types of monkeys from jungle for human trials of vaccine as due to Covid19 situation they were not getting supply of monkeys from either way; they were scientists, not the forest officers nor the animal catchers but still they performed the given task as this was the crucial step of mission achievement.  
  7. Preparation is the vital key: Dr. Bhargav’s team attempts to address media based on the strong emotions they had about the vaccine; but based on mere emotions one cannot stand longer – when team becomes vulnerable against the pointed allegations of media – Dr. Bhargav enters with strong data for each point he wants to make clear and hence it proves that a strong preparation doesn’t only conquer the situation but makes you invincible.

Therefore, I strongly insist to watch this movie to the following people and urge to talk about it, learn from it and spread the wisdom or learning gained out of it:

  1. Everyone who aspire to grow in business, job or anything you do in life – if you understand and follow above principles then you will also become invincible.
  2. Each & every Indian because after all this is a success story of India becoming “Aatma-Nirbhar”

Marketing techniques refer to various strategies and tactics used by businesses to promote their products or services, attract customers, and achieve their marketing goals. Here are some commonly used marketing techniques:

  1. Target Market Segmentation: Identifying and dividing the target market into specific segments based on demographics, psychographics, or behavior. This helps businesses understand their customers better and tailor their marketing efforts to specific groups.
  2. Content Marketing: Creating and distributing valuable and relevant content to attract and engage the target audience. This can include blog posts, articles, videos, podcasts, and social media posts.
  3. Social Media Marketing: Leveraging social media platforms to promote products or services, build brand awareness, and engage with customers. This involves creating compelling content, running targeted ads, and actively interacting with followers.
  4. Influencer Marketing: Collaborating with influential individuals or personalities who have a significant following and impact on their audience. Businesses partner with influencers to promote their products or services and tap into their credibility and reach.
  5. Search Engine Optimization (SEO): Optimizing website content and structure to improve its visibility in search engine results. This involves using relevant keywords, creating high-quality content, and improving website performance and user experience.
  6. Email Marketing: Sending targeted emails to prospects or existing customers to nurture relationships, promote products, and drive conversions. Personalization and automation are often used to deliver relevant content and optimize email campaigns.
  7. Guerrilla Marketing: Unconventional and creative marketing strategies that aim to surprise and engage consumers in unexpected ways. This can involve street art, flash mobs, or interactive experiences to generate buzz and brand awareness.
  8. Referral Marketing: Encouraging and incentivizing existing customers to refer new customers to the business. This can be done through referral programs, discounts, or rewards for successful referrals.
  9. Direct Marketing: Communicating directly with potential customers through channels such as direct mail, telemarketing, or targeted advertising. This approach allows for personalized and tailored messaging.
  10. Experiential Marketing: Creating immersive experiences that allow customers to engage with the brand and its products or services. This can include pop-up events, interactive demonstrations, or product trials to leave a lasting impression.
  11. Personalization: Tailoring marketing messages and offers to individual customers based on their preferences, behaviors, or demographic information. This can be done through data analysis, automation, and customer segmentation.
  12. Customer Relationship Management (CRM): Building and maintaining strong relationships with customers through personalized communication, follow-ups, and loyalty programs. CRM systems help businesses track customer interactions and provide better customer service.

These are just a few examples of marketing techniques, and businesses often combine multiple approaches to create comprehensive marketing strategies based on their goals, target audience, and industry.

Ethical objectives refer to the goals or principles that guide ethical decision-making and behavior within an organization or individual. These objectives are based on ethical values and standards, and they aim to promote fairness, integrity, responsibility, and respect for various stakeholders. While specific ethical objectives may vary depending on the context, here are some examples that organizations and individuals commonly strive for:

  1. Integrity and Honesty: Promoting truthfulness, transparency, and maintaining high ethical standards in all interactions, transactions, and communications.
  2. Fairness and Justice: Ensuring equitable treatment of all individuals, avoiding discrimination or favoritism, and providing equal opportunities for everyone.
  3. Respect for Human Rights: Upholding and promoting fundamental human rights, including dignity, privacy, freedom, and non-discrimination.
  4. Environmental Responsibility: Committing to sustainable practices, reducing environmental impact, and promoting conservation and protection of natural resources.
  5. Social Responsibility: Contributing positively to society, addressing social issues, and engaging in philanthropic activities that benefit communities.
  6. Customer Focus: Providing products or services that meet or exceed customer expectations while ensuring their safety, privacy, and well-being.
  7. Employee Well-being: Prioritizing the physical and mental well-being of employees, fostering a safe and inclusive work environment, and promoting work-life balance.
  8. Ethical Leadership: Demonstrating ethical behavior at all levels of an organization, setting a positive example, and promoting a culture of ethics and integrity.
  9. Compliance with Laws and Regulations: Ensuring adherence to applicable laws, regulations, and industry standards to avoid illegal or unethical practices.
  10. Stakeholder Engagement: Actively involving and considering the interests and perspectives of various stakeholders, including employees, customers, suppliers, local communities, and shareholders.

It's important to note that ethical objectives should be aligned with an organization's mission, values, and the broader societal expectations. Moreover, ethical decision-making often involves weighing competing interests and values, and it may require ongoing evaluation and adaptation to changing circumstances.

Bad terminology is the enemy of good thinking” – Warren Buffet. This beautiful thought puts stress on understanding & digesting the vital business terminologies for an entrepreneur. As an entrepreneur we must have the in-depth clarity on imperative business definitions or jargons; below mentioned are some of the most frequently used and significant terms in simpler form.

There are many more terms and jargons for an entrepreneur to understand; we may discuss them may be in the next blog.

“Being a great place to work is the difference between being a good company and a great company.”

In previous article we talked about new job, salary negotiation, work life balance and stress in job. In this article we shall talk on maintaining the emotional quotient and maintain emotional equilibrium during the most frustrating, undesired and unwanted working conditions.

Today, the social media revolution driven era has contributed in drastic reduction in the patience & tolerance level of both employees and clients/customers. Because of that all the conglomerates & big companies have entered in the dogfight with each other to capture each others’ talents and market share. In this chaotic situation the most important thing which has completely forgotten and side tracked is the work life balance, mental peace and emotional equilibrium.

Today everyone is in the race of to be first, fastest and best and because of this rat race the contenders’ mental peace is at stack and in battle of building a great corporation, sometimes we end up in building pressure cookers and nothing else which gives just pressure and nothing else. Here are certain tips which may help you even before entering such corporation to the sustaining in undesired atmosphere.

  1. How to face complex questions in the interview:

“Tell me something about yourself” - this tricky & deceptive questions may look like an ordinary and casual one but it requires a hell lot of preparation of yours. What would you want to depict in this answer? Your history of previous job or your life story or just showing your LinkedIn page? Don’t ever think doing so because the interviewer has already all your detail and he / she expects you to be spontaneous, innovative & yet effective. Rather study the core vision & values of organisation before appearing in an interview and then talk about your possible contributions in alignment to those values. In short you have to convince them how and why you are the only bet solution of their hunt.

The most tragic, awkward and painful situation in the job is deception by the boss or the immediate supervisor. Many times such bosses manipulate the decency and innocence of the subordinate and keep giving false promises of promotion, growth, etc; Every time when it takes place – one thinks to quit the job and go away but every time this may not be possible. If, because of any inevitable situation, you cannot quit the job then there are certain preventive measures assuring your safety. They are – always have respect for others, keep giving credit to others for their work, if somebody is snatching away your credit then make sure the key people are aware about your contributions, don’t suppress your feelings – let them come out in a proper way; ultimately don’t compromise with your own core values. Because of your boss don’t become something which you never want to become.

Criticism is our in born talent cum hobby. We always criticise something or someone every time; but research says that continuous criticising results into the decreased creativity & enthusiasm. If you will criticise constructively then team would also reciprocate positively but your stubborn and offensive way of criticism may encourage them to rebel and non cooperation. Listen to the team, analyze, then explain what corrections needed and then encourage them.

Courtesy: Harvard Business Review (Case studies & Tips)   

Every employee has a hidden dream that someday I will start my own business and become an entrepreneur but in reality it is not that much easy; most of the times when an employee attempts becoming a promoter – he encounters failure at the very beginning. This is not a thumb rule that every employee who starts something of his own will fail for sure but the trend has proven that.

Now few questions arise – why an employee does the day dreaming of becoming an entrepreneur? Employee thinks for whom I am taking this much toil? What if I do even 1/10th of this what I am doing currently but for my own venture? What is my future security? How long shall I be doing this?

Here the discussion is not to conclude that job is inferior, bad and entrepreneurship is superior and good; every coin has two sides same way the shift of an employee from employment to entrepreneurship also has two sides and one has to understand the basics of that else there will be unwanted, undesired and unpleasant consequences to answer.

Let’s understand the very basic yet very vital phenomenon through some very though provoking points as mentioned below:

Lastly, I would say only one thing – entrepreneurship is a mind game so if you are mentally strong and committed not to look back then jump into it and cherish the fruits of entrepreneurship.

If you have any questions, doubts, queries or confusions regarding entrepreneurship then write to us we shall get back.

Failure is simply an opportunity begin again but this time more intelligently….” – Henry Ford. I evoked this deep rooted message because after working for more than a decade as a business coach, consultant and a success catalyst for SME & NSME sectors’ entrepreneurs, I have seen many of them failing partially or completely. I always wondered that many people start their ventures at same time, with same knowledge and with same resources but some of them flourishes like anything and some of them vanishes in a very bad way; so what was the reason behind this? After the in depth study, detail research, field studies and intense brain storming has led to identify 15 reasons why any business fails. Following are the reasons to be understood, to be pondered about and thereby turn around the situation.

  1. Over trading
  2. Lack of planning
  3. Mistakes in accounting or ignorance about accounting concepts
  4. Unplanned and unnecessary expenses
  5. Unplanned stock / huge inventories
  6. Procrastination in collection of outstanding
  7. Increasing nonperforming assets  
  8. Excessive withdrawals from business
  9. Staff issues
  10. Starting business without any financial back up
  11. Lack of frequent internal audits
  12. Depending only on one client/customer/party
  13. Ignorance about statutory compliances
  14. Continuous absence of owner at work place
  15. Don’t prioritizing the work / projects / deadlines

Being an entrepreneur if you are facing challenges or struggling somewhere then focus on above mentioned 15 reasons – whether knowingly or unknowingly you are victim of either of above listed reasons. If yes, then start working on them strategically. If you want to know more about this or want to discuss on any of your challenges related to above listed reasons then you can post your questions in the comment below this article; we will get back to you with solutions.